Sales Tips: How to Overcome Your Fear of Rejection

Me purchasing kamoteng kahoy from Ate Maricel at GK Enchanted Farm

I'm not a salesman, but I've sold many things. At the age of 11, I sold cellphones at my uncle's telecom store in Makati. When I worked for GK CSI, I sold everything from kamoteng kahoy, talong, and chicharon (no relation to Lapid's :) ). For my first full-time job in the States, I sold consumer banking products. I was exposed to the world of cold calls, sales scripts, and selling people things that they didn't need. My personality wasn't cut out for a "sales" job. Pitching  for me was like pulling teeth. However, as much as I disliked my experience in sales, it taught me many things. It taught me things such as how to use assumptive language, but never to assume about a … [Read more...]

STARTUP SALES TIP: The Product Itself Is the Best Marketing Tool

serenitea2

A few years ago, I would always pass by Wilson street and then take a right at Jose Abad Santos street to go home. One day, I noticed a new tea place was being constructed along J. Santos. As a huge milk tea fan, I was highly intrigued. I dropped in for a visit as soon as I saw the "OPEN" sign. I was an early adopter. It was the owner herself who was at the counter. I immediately noticed the concept was a bit different from anything being offered locally. This wasn't Struan and Tang, nor was it another Quickly wannabe (delighted it wasn't). They were using fresh tea and there was a clear system: tea bag repository (a wide variety), some sort of a "tea espresso machine", a "topping" … [Read more...]

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