You can divide all the elements of entrepreneurship into two distinct categories: hard and soft. Here’s what the HARD column can be populated with:
- Product-market fit
- Lean Startup Methodology
- A-B Testing
- Seed, Series A, Series B, Series C….
- Growth Hacking Strategies
Here’s what the SOFT column can be populated with:
- Founder Dynamics
- The entrepreneurial spirit
- Following the heart
- Following the dream
- Taking a leap of faith
Now, ask ANY successful entrepreneur what the reasons are for her success.
Do you think most responses will fall within the HARD category or the SOFT category?
It’s interesting that despite having MOST entrepreneurial educational material out there focusing on the HARD part, it’s the SOFT part which will largely determine your entrepreneurial success.
Here’s another task: ask most ANY startup/early stage investor what factors they closely consider in investing in a startup. Watch those answers fall within the SOFT category.
In fact, I’ve a strong suspicion the first factor isn’t even in my list above – integrity.
Does that mean the HARD factors are unimportant? Of course not. (I blog about a lot of those here)
It’s the order of priority that’s crucial.
Master the SOFT column first, and then the HARD column becomes that much easier to accomplish.
Inner before outer.
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