Ideas Are Overrated

A friend of mine who read the blog told me early today, “Okay, I’m sufficiently inspired, now put something concrete please! Tell me how I can start!”

So where do we begin?

The popular answer is that it starts with the idea. This explains why so many people have the excuse, “I’d start, but I still don’t have that killer idea.”

Let me tell you a story.

Around a year and a half ago, I was really inspired to start a UX (user experience) Consulting firm, seeing that more and more firms needed this service and that there wasn’t any one firm catering to this need. So I poured myself in getting to know as much about UX as I can, and then I started talking to people who might be interested in helping me put it up. I found two young people. We started meeting in Kenny Rogers Katipunan, and we started setting it up excitedly. But then there were some problems we encountered: we felt the market might not have been too lucrative nor too ready for the concept. Considering the background of the partners, the idea then pivoted into a front-end design firm instead of a UX firm. A few months after, another set of circumstances necessitated another pivot – the decision was to focus and do mobile sites for brands. Soon after, it was decided that it would be wise for the team to join forces with another startup group. Streamengine was then created. What do we do in Streamengine? Video production.

“The big idea” is easily the most overrated aspect of startups. They are a dime a dozen. Streamengine all started with an inspiration and then a decision – I want to do something, I WILL do something. That inspiration of mine then latched onto the first “big idea” I thought of – UX. The idea failed. If my basis for starting were the idea, I would’ve stopped altogether, right? But the idea wasn’t my anchor,so I instead re-directed my passions towards the next “big idea.” When that failed?  Onto its next iteration.

decided I had wanted to do another startup, and these failed ideas weren’t going to stop me from putting one up.

There is a lot of logic as to why I began with “encouragement” posts. Since it all begins with a decision, my great hope is that you get inspired to make one. If you do make one, I can guarantee that the going will then get tough and inspiration will fade. Then, only your decision will remain to hold on to and pull you through.

So you want something concrete to start with?

What about a concrete decision to start?

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