Generate Startup Ideas Using Tourist’s Eyes

When we are travelling for the first time in a foreign location, time seems to slow down, and we get to absorb all the juicy details.

There is no little thing which escapes us:

how the air is different

what clothes people are wearing

how the food tastes

how people greet one another

how clean (or dirty) things are

what people listen to

how people drive

how people eat

how the architecture is different

Isn’t it interesting that we are suddenly ultra-aware of the things around us. We find our heads and eyes ever-circling and observing, trying to take all the detail in. We look at the world with wonder. We figuratively (and depending where, sometimes literally) stop and smell the roses.

Contrast that to being in a place which is very familiar to us. In very familiar places, we can walk with our heads down and get to our destination. We can even drive very familiar routes almost unconsciously. We take things for granted and miss details. There is no wonder.

We miss opportunities. Sometimes right under our noses.

ALWAYS observe like a tourist. Look at the world with wonder, even when in the familiar.

You’ll be surprised at how many new ideas you can come up with.

Peter Cauton

Entrepreneur, writer, speaker, startup advocate, HR guy. Husband, father of 6, teacher, unabashed follower of Christ.

This Post Has One Comment

  1. Do what you love! IDEO
    Keep the inspiration coming!

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