You HAVE To Get On The Internets

Jump in!

I’ve always worked in the technology sector. My first startup was a technology startup.

Ironically though, it was only last November that I started blogging on WordPress. It was only a few months ago that I got into Twitter. It was only this year that I became pretty active in Facebook. I’m now dabbling with MailChimp, thinking about Path, and waiting for the iPhone 5 to get into Instagram and Pinterest, as my Blackberry camera just sucks.

I’ve always read at how powerful social media was. I’ve always agreed. But I never truly understood. Til now.

If you are on the fence on going all out with social media. I hope this post pushes you to one side: dive in!

The only regret I’ve had with going all out in social media is not diving sooner.

What dawned on me was how it wasn’t about the technology. It was really, always, always about connecting with people. After a few months of hammering out posts, I was amazed by some of the people whom I ended up connecting with: people all over the world, long lost friends whose work was aligned with mine, executives of big firms, startup founders of all ages and backgrounds.

Social media has democratized networking, and it is amazing!

The other great thing I found out? Despite all the Carabuenas and Sottos which occupy the headlines, the world is filled with GOOD people. People who want to help. People who go an extra mile to thank me for a post. Sincere people. Brilliant people. Some of whom I work with now on some truly exciting projects.

Best thing about it? It’s all freaking free! (well, a couple of dollars for my WordPress account)

Got a startup? Get into social media immediately and craft a strategy. This is one thing that STORM has GOT to improve on (but Stream Engine has done pretty well) Whatever the problem is: recruitment, customer service, product development, seeing how people think about an idea, marketing, sales – social media ALWAYS can be used to great effect.

Corporate lifer? Get into social media immediately. Think about it. What’s the first thing people do when they get your resume? They Google you. They look at ALL your social media accounts. If for example, you were in sales and you have a blog where you passionately talk about your craft. You also use social media in your selling. All things being equal, wouldn’t these factors give you a leg up over the competition? Your resume is found not only in Linkedin: nowadays your entire social media presence IS your resume. 

So let your voice be heard and dive in.

Besides, check this article out.

Peter Cauton

Entrepreneur, writer, speaker, startup advocate, HR guy. Husband, father of 6, teacher, unabashed follower of Christ.

This Post Has 2 Comments

  1. Peter is a late bloomer. Wow. Kinda’ like the 40 year old virgin? 🙂

    The most important point you make is that the technology is just the means, and not always the end (for geeks, usually it is). The technology is meant to develop the Entrepreneur’s most important product: the Entrepreneur.

    1. Hahahaha, actually I was thinking of that as original post title Joey.

      Great insight, as always. One of the things i’m learning is just how important networking is to the entrepreneur. And of course, social media just elevates networking to a whole new level.

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