Sometimes, Interest Can Trump Passion


It’s probably THE MOST overused cliche in the entrepreneur world, right?

Find something you are passionate with!

You will never work a day again!

This is true of course. (which is why its a cliche)

I do think though that for some people, this gets in the way because people try to look for their passion in the SUBJECT of the idea, when sometimes, DEVELOPING A STARTUP itself is the passion.

There are a number of entrepreneurs now I talk to who I think face this dilemma.

“Peter, there are these ideas I have which are interesting and I think can make money, but I’m not really sure I’m SUPER passionate about. What I am REALLY passionate about are comic books and food, but I can’t really find an idea in those areas which I think can work yet.”

Look, finding a subject matter which you are really really passionate which CAN be transformed into a profitable venture is a tremendous blessing. It can also prove to be a time-consuming, frustrating endeavor, since a lot of times, the things we are passionate with just cannot be monetized.

But what if the very thing we are passionate with is entrepreneurship itself? Being the guy who calls the shots? Building something and working with people in building it?

If this is the case, then we can find something we are not necessarily passionate about yet, but are interested in. Something we can GROW to be passionate about.

In my case, when I started STORM, I wasn’t like, super passionate about flexible benefits. I didn’t have flexible benefit posters, think about flexible benefits when I woke up in the morning, or named any of my kids Flexter Cauton.

But I WAS interested in it enough that I could talk about it for long periods of time, or read a book about it, or go on the internet and research about it for long periods.

What I REALLY was passionate about is entrepreneurship, building teams, and leading them. These were the things which scratched my primordial existential itches.

So you know what? It worked. Many years after, work still doesn’t feel like work.

So yes, by all means, go search for a passion play. If you don’t find it, don’t fret. There’s a significant chance that you’re passionate about the general elements entrepreneurship itself. In this case, try an interest, something that you know you can GROW to be passionate about. INTEREST is still quite important, no matter how passionate I am about entrepreneurship, I doubt if I’d have enough interest to invest time and energy on say, construction, or fishing.

What’s the most important word in all these?



Peter Cauton

Entrepreneur, writer, speaker, startup advocate, HR guy. Husband, father of 6, teacher, unabashed follower of Christ.

Leave a Reply

Close Menu
%d bloggers like this: