Forget the search for the next great idea. Look for your inner fire, instead.

A couple of days ago, I was talking to an “idea guy” with 6 startup ideas he wanted to pursue. I listened and gave my opinion on each. Then he looked at me and asked:

So what do you think?

Puzzled, I replied:

About what?

Coyly, he then asked:

What should I choose?

No mentor, confidante, or adviser can answer this sort of question.

Only you can.

It’s easy to get carried away with money potential, or how “sexy” an idea is. Careful. Choosing a startup solely based on these will almost guarantee failure.

The process starts internally. Follow your heart.

We have heard this from thousands of successful entrepreneurs: your passion will fuel your startup. 

So what ignites you?

Peter Cauton

Entrepreneur, writer, speaker, startup advocate, HR guy. Husband, father of 6, teacher, unabashed follower of Christ.

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