Building a B2B Startup? Here are 5 of the Most Crucial Lessons I’ve Learned


I hope my previous post got you more interested in taking a longer look at building a Business-to-Business (B2B) startup.

If you’re interested in plunging into one, here are 5 of the most crucial lessons I’ve garnered in building B2B’s for almost one decade now (Can’t believe it!):


1) Doing Lean Startup? You cannot use a traditional “MVP”

If you aren’t familiar with Lean Startup Methodology, then please buy Eric’s book as soon as you finish this post. Essentially, the book says that you have to validate your assumptions about the product and the market systematically before you spend money on building.

Specifically, it suggest building a “minimum viable product.” This is basically a bare-bones version of your eventual product (which won’t cost you much) that you can show to potential clients in order for you to get valuable feedback which you can then use to develop the product further. Typically, this “MVP” would consist of just approximations of the actual product that could show potential clients. Here are 10 examples. 

You CANNOT do an “approximation” with a B2B when you’re selling to a corporation. Companies will simply not pay for anything which isn’t ready. They cannot risk it. (Unless the CEO is your brother or its a smaller company and your product is something they desperately need)

(And no, application developers, you won’t be able to fool them with a wireframe demo – they will ask you to click on everything to see whether they work)

So yes, you do need to spend earlier on product development than you would do on a B2C product.

What you could do to balance this out is to spend more time getting data on the PROBLEM you are trying to solve.

Is it really a problem? What are the specifics? How MUCH is this problem costing companies?  What price point would it get bought? Is it a painkiller or a vitamin? 

Talk to boatloads of potential customers to get problem validation. Not only does this serve as a data-gathering exercise, but its a customer development exercise as well – you are priming all these people in buying from you (once you have a working product).


2) Remember, you are Selling to 2-3 different people

This is what we quickly found out when I started selling in my first startup, STORM.

We sold an HR product, so we built a pitch to the HR Head. After getting approval from the HR Head? Turns out we then had to present a cost-benefit analysis and present it to the CFO. Then another presentation to the CEO (with the whole EXECOM).

You will need to incorporate the paradigms of different people in the organization you are pitching to.

Usually, you have to pitch to the functional head of the department which will end up using your product. Then, there has to be a pitch to the one who will disburse the funding, which (if your product isn’t a finance product) is likely to be another person. Sometimes, the USERS of your product will differ from the functional head, so you will have to get their approval as well.

Put yourself in the shoes of each of these people and customize your pitch appropriately.

Some questions they WILL think about when doing the buying decision:

How will this help my department?

Will I look bad/get fired if this fails? (this is an underrated one – everyone is thinking of this!)

Can I trust these guys to deliver?

Will this help the bottom line? Can I just accept that proof as gospel?

Will this make me do even more work?

Can this further my career?


3) Be sure you ALWAYS have enough cash on hand for the next 6 months of overhead

I remember when we built STORM, we wanted to pursue a service arrangement wherein we would bill the client every month (instead of a one-time, big-time approach). We figured this was best for cashflow management and put less pressure on sales.

Never did we anticipate that we would get delays of 60-90 days for payment! While we had safeguards in the contract for late payment (stopping the service, steep penalties, etc), we  quickly found out it would be very dangerous for us to make good on these penalties, after all they would endanger our relationship with  the hand which feeds us.

As a new startup, you would seldom have bargaining power in asking clients to pay on time. As a result, cash flow would usually be worse than you expect.

Plan accordingly.


4) Get a natural networker in your founding team

A rather LARGE percentage of the clients you will land in B2B will be as a result of networking. It helps a lot if you would have someone in your founding team who can network well with MANAGERS in the industry, or better yet, ALREADY has a network.


Its extremely difficult to do a B2B sale organically.

You know, something like sending an email addressed to the “HR Head,” only you need to send it around 10 times to irritate the HR Head enough that he will ask one of his subordinates to talk to you. Then you will be at the mercy of a person who is 2-3 levels below the actual decision maker. Now you have to follow up with this person around 10 times again so he can tell his boss “these guys are ok to talk to.” Then you will go back to trying to get a meeting with the boss. If you do manage to one day get the HR Head to endorse you, you will now have to do the whole shebang with another department – finance.

This looks like I’m kidding/exaggerating, right?

Easiest way to not get yourself in this pickle? Get endorsed by someone with some authority in the office.

The difference is night and day. A great endorsement can get you right to the decision-maker in your first visit.

Get a networker in your founding team. It’s worth the equity.


5) References are gold. Invest in them.

Pitching to a potential client?

The following is the question companies are MOST EAGER to ask you:

Who are your other clients?

Followed by:

Can we call them?

TRANSLATION: We don’t trust you! You have to prove to me I can trust you!

So – be sure you strategically gather and document references.

First and foremost thing to do here? Always keep your promises. If you do what you promise to do, then your current clients would not hesitate in giving a good recommendation.

Document these and spread them as widely as you can through different mediums. Some quick tips:

A) ASK for references. No one would volunteer them. You have to ask for them. Ask ALL your clients for references. If they delay because they say they don’t have time, then volunteer to MAKE one for them that they can then just validate and accept as theirs.

B) Be creative. You can, for example, give a discount if your client agrees to do a reference video (“these guys are so good!”) to be posted on your website.

c) Create a referral to incentivize your current clients to refer other clients. This can even be an incentive for your current service – for example, for every client they refer (and you land), you could give a 5 percent discount to their current monthly service fee.

5b. Bend over backward for your first client

The very first client is EXTREMELY crucial for a B2B firm. This is for obvious reasons – they will serve as your very first reference. In a very real sense, your survival will most probably hinge on how you perform with your first client.

They are naturally very tricky to land – to work with you means they are subjecting themselves to being the guinea pig.

So do bend over backwards for this first client. Mitigate the perceived risk for them. Give a massive discount (I actually recommend giving it for free, in exchange for detailed reference material).

But aside from pricing, give them your ALL –  your ball-busting, never-have-you-worked-this hard, absolute 1000%. Give your first reference something great to talk about.

Six Powerful Reasons Why Your Next Startup Must Be a B2B

To B2B or not to B2B? Ah. This is the question.

For me the answer is clear. With all things being equal, if you are a Philippine-based startup, you should try building a B2B first.

Let me get my obvious bias out of the way first – I am primarily a B2B guy. Most of startups I’ve been involved with – STORM, Strata, Stream Engine – have been B2B’s. (the notable exception is JGL)

Waitaminit! What do mean by B2B again?

You can generally classify as startup as being a B2B (Business to Business), as opposed to a B2C (Business to Consumer). A B2B company sells to other companies (also called enterprise business), while a B2C sells its wares directly to consumers.

I think there is an underlying reason for my own preference as well – I just find it a bit easier to build a B2B.

Here are six huge reasons why.


1) More than Two Can Tango

For direct consumer businesses, you mostly either have to be NUMBER ONE or NUMBER TWO to be  successful in a certain market segment.

Think about it.

Why has it been so difficult for a third telco to get established? Why has it been forever Mcdo versus Jollibee? Apple vs. Samsung? Coke or Pepsi? Jobstreet vs. Jobsdb? Nike and Adidas? There are countless examples.

In fact, for a HUGE number of  B2C industries, there’s only space for one or two players.

But in B2B?

You can secure a certain segment of the market as long as you can service them well.

This time, think about how many ad agencies there are, or headhunting firms, or IT development firms.

There are a lot, right? And yes, they’re able to co-exist.

B2B might not be sexier (for some at least), but its a hell of a lot safer.


2) Experts Everywhere

I was DEEP in HR Management for ten whole years. I finished an advanced degree in basically HR Management. I know it well.

What’s the great thing about about knowing things well that from an entrepreneur’s lens?

I know a LOT of problems companies face when it comes to HR.

I can probably rattle off 20 different HR-related problems which companies are struggling with.

And of course, problems are where startups are born. That’s literally 20 startup ideas (which I mistakenly tried to pursue at the same a few years back – but that’s another story)

Guess what? Dive in Linkedin and there will be scores of people like me in a variety of different fields (sales, supply chain, finance, customer service, etc…) in a variety of different verticals (medicine, real estate, education, etc…). Heck, if you’re from corporate, over 30, and you’re reading this, chances are YOU are a subject matter expert who is knowledgable about big problems in specific areas.

Some of the best ideas for startups will come from these people. And there are a ton of them.


3) Funding Is Obtainable

While it may seem that funding headlines are always dominated by B2C’s (quite natural, because on the average, the addressable market for B2C’s would seem larger than B2B’s – and this return potential excites VC’s), you WILL get funding for a great B2B idea if you raise money for it.

Just last year, Kalibrr raised a ton of money. So did Payroll Hero. B2B firms.

I’ve had first-hand experience in raising fundraising last year as well, with both STORM and STRATA getting Series A funding.

You can also check out the portfolio pages of Kickstart and Ideaspace and see more B2B’s.

You got a sound B2B idea? There are a LOT of people who can help out with startup capital.

phil eco

4) Companies Are Flush

Over the course of the last 12 months, we’ve been hearing headlines like:

“The Philippines will be a top 50 economy by 2050!”


“Execs bullish on Philippine economy!”

Who’s feeling this sudden abundance?

Go have coffee with your friends who dabble in the stock market. They’re probably smiling. Most likely they have spanking new shoes.

Boatloads of companies are killing it in the stock market.

Businesses are flush. Companies who are flush tend to invest more – and tend to be just a tad more interested in improving things. Or even trying out new stuff, like you know, startups.

What does the first “B” in “B2B” stand for again?

Go where the money is.

Adding this one quickly: I remember when we first started Mobile Academy, we wanted it to be aB2C  – a place where anyone can learn about how to create a mobile app. We did “lean” methodology, developed some quick mobile courses and threw them out into the market, seeing who would bite.

We quickly realized  who the market was. Direct consumers waffled at our prices, with a good number saying they’d much rather learn on their own than pay up.

After a few weeks, some tech firms heard about our courses. Boom. Booked a whole class full, just like that. Then another.

I think experience can sum up this whole post.


5) Dinosaurs Create Opportunity

You know one thing I’ve seen in my years servicing and selling to corporations?

A number of them do things very, very, very inefficiently.

Some of them hire full-time encoders.

Some of them (actually, a LOT of them) use mammoth, outdated “legacy” systems.

Internet Explorer 5 (!) anyone?

Some of them don’t take advantage of mobile technology, even if there’s a big, obvious advantage in doing so.

A lot of them don’t understand tech and social media.

Opportunities abound.

(nope, couldn’t find any appropriate picture, so I ended up with the most obvious one – I love 80’s music anyway!)

6) Hard Habit To Break

So how does a B2C company lose a customer? He or she just stops purchasing if and when she feels like it.

If you’re a B2B, it’s MUCH more difficult for a client to drop you. For starters, deals are usually governed by contracts. These typically span 1-2 years.

They also KNOW you, so they’re going to have to tell you to your face that they’re not renewing your service. That’s MUCH more difficult

One other thing? They’re not using their own money to make the purchase!

So you know, unless you completely BOMB and make them look bad, you are MUCH MORE LIKELY to keep a business client.  Companies are creatures of habit. Once they get to get used to being serviced by your firm, you become a hard habit to break.

(Of course, what we missing in this discussion is a very key ingredient – what you are passionate for. But again, all things being equal – if you had one solid B2C idea and one solid B2B idea with roughly the same economic potential? For me, it’s a no-brainer.)

(While this post explains WHY you have consider building a B2B, you can find some crucial suggestions on HOW to build B2B’s in this post.)

Stopping Reverse Momentum

homer running

Starting the middle of last year, I began running in the morning.

5K, every other day. I was pumped.

Then I sort of injured my calf and I couldn’t run for a while.

I vowed to bounce back fast – as soon as my calf was fully healed.

Then my calf healed.

But for some reason, I couldn’t find the energy to start again.

The longer I waited, the harder it was to start.

I could describe it best as reverse momentum.

This is my best explanation for the writing hiatus I experienced. This is my first post in almost 2 months. 

People started to ask me – are you still writing? Do you still love it? Do you still believe in it?

The answer for me is a quick, resounding “yes.”

Its just that I had allowed myself to fall into a rut. The worst thing was, because of the ever-increasing gap between posts, I pressured myself into thinking…

“I haven’t written in 2 weeks?! Egad, I HAVE to come up with something better than normal!”

and then…

“I haven’t written in 3 weeks? Egad, I have to come up with something super!”

leading to…

“A MONTH? Now I have to write something which will change the very way people look at entrepreneurship!”

A look at my drafts page would show a number of half-baked, barely-started, “epic post” ideas.

I now realize the utter futility of this approach.

A few minutes ago I just said, “WTH, lemme just write.”

And here it is. And something tells me I’ll be writing my next post without letting two months lapse.

There’s something quite entrepreneurial about this approach as well, eh?

Waiting for the absolute best time to take an absolutely grandiose leap will rarely work.

Instead, just do it.

2 Days to Go, 22 Slots Left for OPEN COFFEE!



WHERE: CENTERPOINT FUNCTION HALL, 3rd Floor Centerpoint Building, Garnet corner Julia Vargas Streets, Ortigas Center, Pasig City

WHEN: Saturday, November 30, 2013, 9:30AM

If you haven’t reserved your slot for OPEN COFFEE this Saturday morning, then click that red button on the left and reserve your slot now.

Whether you’re a veteran or a new entrepreneur, someone who wants to be, or someone who just wants to check things out, there will ALWAYS be something new to learn from open coffee.

Here’s how the last one went.

Then, let’s all have lunch after!

Lunch was F-U-N!
Lunch was F-U-N last time!
October open coffee

My Night With Entrepreneurs

One of the things I had promised myself was that I would always say “yes” to entrepreneur speaking engagements whenever I would have the honor of being invited and if my time permitted.

A few weeks ago I was asked by Ateneo MBA students to be one of the speakers for their culminating event, “Night with Entrepreneurs.”

I hesitated in saying yes because the weeks preceding January 1 are always the busiest for STORM – it’s when our current clients renew and when new clients are added.

Not wanting to begin compromising what I promised, and realizing I could make up the work I’d be missing, I said yes.

???????????????????????????????I’m glad I did.


Well, first off, I got to hear and learn a lot from my co-speakers.

Being around mostly tech-related startups, it was a joy hearing entrepreneurs in other fields (for a change):

Dencio Catienza is a dive-instructor-turned entrepreneur, founder of Planet Dive.  It was a thrill hearing about his journey from being a skills teacher into what is essentially a real estate developer and investor. It was great to see how he thought globally, and how he knew his numbers – how big the tourism market is, what exact piece of the pie each  country had, and how we had so much to improve on.

Caroline Cua went next. She founded a company called Tamang Timpla Foods, Inc, concept which was developed straight from the Ateneo SOMBA incubator program. From Somba, her team proceeded to join and win different business plan competitions. It was interesting to hear the story of how she had basically taken the startup leap from college and continues to develop her startup years after graduation, without ever having been an employee. Look, people! It IS possible to make the leap from college! Go get em Carol!

Chris killing it with his talk

Chris Angeles, founder of,  started out by explaining the concepts of his favorite book, The 4-hour Workweek. I think Chris is the best possible example I can think of someone who actually approximates the lifestyle Tim Ferris suggests. Chris employs a Manila-based, fifteen-man startup which sells (nothing but) wristbands (surprisingly, Chris told me their mostly a B2B firm) in the US. They’re killing it. The interesting thing is that Chris developed his startup largely to be free of his operational involvement. He just works 2-3 hours a week. What does he do with most of his time?

Travelling. (and he’s got all the pics to prove it)

Each entrepreneur got a few minutes each to talk about his/her journey, and some of the best lessons they’ve learned.  I thoroughly enjoyed listening to both the emotional side of things (the journey, the war stories), as well as the intellectual side of things (the business model, the competitive advantages).

Then, it was Q&A time.

Me? I loved the whole thing. Loved it. I think it reminded me of something I’ve known about myself for a while – I’m really a teacher at heart.

Thank you again for the Ateneo Entrepreneurship MBA class (EJ in particular – you were very helpful!), and their esteemed professor Jorge Saguinsin, for inviting me over. Till next time!

Me receiving a plaque from Prof Jorge Saguinsin

(want to meet more entrepreneur-minded folk? Get a slot at JGL’s Open Coffee session this Saturday before they run out!)

How Failing 2,032,198 Times Helps You Succeed


We’ve heard it so many times for entrepreneurs – how you have to know how to fail in order to succeed.

I wanted to dissect how exactly this is so.

How exactly does failure help you succeed?

My first instinct in answering this question is to look at my own entrepreneurial journey.

Has failure helped me?

When asked this question, my reply is almost immediate – yes, it has helped me tremendously. It’s not just because of the sheer learning that happens afterwards (though this is big as well, and is the basis for the lean startup movement)

The great thing that failure has given me is the stomach for it.

Having failed so many times before and knowing first-hand what the consequences are, I am mostly unafraid to try things out for the first time. I think this is where I get one of my strengths as an entrepreneur.

I would ace the question:

“when was the last time you’ve done something for the first time?”

Recalling just this year, I could easily name 20 things I’ve done for the first time (entrepreneurially, at least).

But thinking about it, this wasn’t always the case.

I remember a time when I was deathly afraid of failing, when I would rarely step out of my comfort zones.

So how did my paradigm shift come to be?

I remember after my college graduation, I decided to teach for a year. All my college friends went corporate. Naturally, I had the lowest salary in our group. Sure, I told myself it was the noble thing to do and I got to practice my speaking skills, but in truth, this bothered me. Knowing what I earned, I remember my friends would sometimes offer to pay for me when we went out. Inside, this killed me.

Upon transferring to corporate, I got a much larger salary. But then, tragedy struck as my family went through a big financial problem (which would drag on for a long time). Of course, I volunteered to help out and put in my share on the table.

So for a good number of years thereafter, I would work hard, get salary increases, and then see a chunk of it transferred out of my account. I had to find a way to make do with what I had.

In retrospect, these events transformed me.

I knew what swallowing pride was like. I knew what losing money was like. I knew what working very hard and not getting rewarded was like. I knew how to scrimp and live simply to make ends meet. I knew what failure was like.

So when faced with a decision where the risk involved failure? (a potential loss of money, reputation, comfort) As long as I found the reward side worth it, I would find myself taking the leap.


There was one particular instance in the founding of STORM where I think this all came to a head.

Back in 2005, Pao and I invested 30K of our money incorporating STORM. Ignorantly, we went (almost) all-in with one strategy: we spent most of the money arranging Flexible Benefits learning seminar. We thought we could pull in a few clients from the event.

The seminar was quite packed, but was a failure. It was a failure because when we met with the customers, we found they were expecting a fully working online platform.

Where were you in 2005 Eric Ries?!

We estimated it would take us a full year to technically develop the necessary system with our resources. The problem was, we only had a month’s worth of salary, since you know, we spent it buying food and wine for our guests in the learning seminar.

That would have been it. The decision WAS the wrong one and we dealt with failure and its consequences.

I never really considered folding right then and there, which, in retrospect, I now find interesting. (we had ONE MONTH runway left and had NOTHING)

Instead, Pao and I had that fateful meeting in that small cafe in Renaissance and did a pivot. We designed a new product in that meeting (an online survey tool, predating all the online simians), which Pao (incredibly) developed in a month. That became the basis of a very profitable business line which we rode until our Flexible Benefits services were profitable.

It wasn’t exactly smooth sailing after. We failed so many times after. I remember that time when I was praying to God and I felt so sure we would land that big account we were putting most of our eggs in. We didn’t. I remember putting up startups which failed and lost money. Or when people I trusted would lie to my face and betray me.

I know failure. I’m still afraid of it, but since I know I can take it, I don’t mind taking risks, or doing something for the first time.


My advice in all of this: don’t spend your days avoiding failure. There are tremendous advantages of knowing failure directly.

These advantages are quite evident in the stories of practically all successful entrepreneurs I know. This is why it’s very easy for entrepreneurs to share “war stories.”

In our time now, we see winners lauded like never before (and failure more scrutinized than ever before) We see comfort and pleasure being considered as THE primary objectives for a lot of people.

I think this is dangerous, because it leads to a life when the easy path is always chosen. This is NOT the path to any kind of success. We have to get used to taking leaps.

Sort of like this guy.

(Want to hear from like-minded people sharing war stories and ideas? Why don’t you check out JGL’s next Open Coffee session? You can register here!)

Special Yolanda-edition JGL OPEN COFFEE to be served on NOV. 30

October open coffee

Juan Great Leap will be holding its NOVEMBER EDITION of OPEN COFFEE on November 30, 2013.


Just for this edition of Open Coffee, we shall be slightly increasing the entrance fee to P200 (we usually charge P100 for venue and simple snacks). The extra cash shall be given to Yolanda typhoon victims. You may give more than the P100 extra if you wish to do so of course!

While of course, you may pitch ANY IDEA under the sun if you want, we also highly encourage people to pitch new ideas on how to further help out the Yolanda victims. We’ve seen ideas be funded in Open Coffee before, so why not get your Yolanda idea out there for possible support?

There are limited slots, so I advise clicking HERE now to reserve your seats.

Still not familiar with Open Coffee? You can check out these posts to learn more about the awesomeness that is Open Coffee 🙂

See you on the 30th!

Letting Yolanda Permanently Change You

taclobanWhen I arrived home Sunday night to watch news on what happened with the super typhoon, I was in shock. The first few aerial pictures of Tacloban were coming in. It was utter devastation. Worse, there was a blackout on how people actually were on the affected islands as all communication lines were down.

It was getting ominous.

News over the next few days confirmed our very worst fears. Thousands dead. Cities, literally wiped out. Lives destroyed. The next day, Inquirer hailed it as the worst Philippine disaster. Ever.

As media started descending on the island, the footage veered from bird’s-eye onto man-on-the-street.

I’m not so sure if anyone watching could hold tears back as you listen to the stories. People wailing as they tell gut-wrenching stories of their last moments with their beloved. Parents burying children. Children burying parents. Families watching each other slowly starve to death and beg for food on the air.

It’s almost too painful to watch.

I think we have to continue on watching though. We have to continue letting ourselves tear up while listening to the stories. We have to let ourselves be incredulous as to why the goods aren’t getting where they should go. We have to feel.

These are our people, after all.

This IS actually happening. Thousands HAVE died and hundreds more are sick, hungry, and desperate, all fighting for their very lives as the relief efforts unbelievably are having a hard time reaching them.

These are our people.

We have to keep watching.

We have to keep feeling.

The coverage has elicited an unprecedented response from people watching.

We all know about how much international and local aid is pouring in. By now, I know a number of you reading have already volunteered your time in packing and sorting relief goods. I know a great number of companies doing their own drives. Individuals have become quite entrepreneurial and creative in their efforts to raise money. Children in other countries have set up lemonade stands to raise their own funds to give.


The response has been heartwarming.

The thing is, we all know this fervor WILL die down in perhaps a couple of months. The lemonade stands will close shop. The company programs will cease. There will be considerably less social media attention devoted to the victims.

This is where the wheat shall be separated from the chaff.

Post-fervor, will you be one of those people still helping in your own way? 

If you were watching footage, reading the stories, staring at the expressions on the unforgettable images – then you must have felt your heart get tugged.

Here’s my challenge: why not respond in a permanent manner?

The last few days, I’ve largely been a bit quieter than usual. I’ve been on some kind of existential self-questioning.

OK, if I know that I DO want to lead a life where I am involved in nation building and helping out, then is this the line of work I really want to do? Is what I am doing ultimately helping out my less privileged countrymen?  Can I do more?

Perhaps we need to let Yolanda disturb us to our core. Perhaps we need to let it float serious questions within us about our current lifestyle and career trajectory.

We all want something good to come out of all this, perhaps we should start with our own hearts.

Let Yolanda change you.

(If you think people would resonate and appreciate this article, be a blessing and share 🙂 

Entrepreneurial Thinking Needed in Yolanda Aftermath

Okay, so you’ve given both money and items in kind.

You’ve volunteered your time and helped packed goods.

Chances are though (especially if you’ve seen the gut-wrenching footage), you’re still asking:


Perhaps one thing is to do what this blog advocates.

Be an entrepreneur.

Being an entrepreneur is all about problem solving. It’s all about finding new, better ways of doing things in the harshest of conditions.


Yolanda has brought about all sorts of grand problems in the most unimaginable of conditions. Rebuilding – both immediate and in the longer term – will REQUIRE entrepreneurial thinking.

Amidst all the carnage, I see a lot of very inspiring, creative, entrepreneurial problem-solving that is happening.

Like using crowdsourcing here:


Or getting programmers to rapidly develop useful disaster-management apps…

Screen Shot 2013-11-12 at 12.14.43 AM

Or even big companies doing something fairly unique by relying on their own strengths…

air asia
They’ll actually be flying volunteers into the affected areas for free!

I also see a lot of very inspiring “entrepreneurial” activities on social media: from individuals leading and organizing their own fund drives, to people trying to solve very specific problems (a friend of mine posted an emergency need for a plane/helicopter – she got it 🙂

We need more of these!

Let’s help in all the usual ways – of course. But let’s also dig deep and channel our entrepreneurial sensibilities towards this Grand Canyon of a problem set:

What problem areas aren’t being focused on? What are Blue Ocean solutions? 

How can we maximize our limited resources to achieve the biggest impact?

Which set of people can I help out? Which can I target? 

How can I best help out, calling to mind my own strengths and passions?

How can technology augment current solutions which are being utilized?

What are the long term ramifications? What strategy can I pursue or advocate which best serves the would-be status quo? How can long term solutions be sustainable?

How can jobs be built for the people in the affected areas?

(Be a blessing and share if you think this can be helpful to someone!)

STOP CHRISTMAS SHOPPING! (and other different ideas to help Typhoon Yolanda victims)


Coming from a weekend retreat, I only recently saw footage of the utter devastation wrought by Yolanda. For a good hour, my wife Pauline and I were just silently watching, with a hand on our mouths. I’ve never seen this kind of footage from Ondoy, Habagat, or even the recent 7.2 Bohol earthquake.

It was heartbreaking.

I have some friends with families in the regions affected who still cannot call to confirm whether or not their loved ones are alive or not.

It was also particularly shocking to see our countrymen resort to looting. I think this is the very first time I’ve heard of this happening, even if we seem to be hit by a disaster every quarter. This is one proof for me why Yolanda is unprecedented.

(this morning’s Inquirer headline confirmed this: The Worst Disaster To Hit PH)

I don’t think we’ve ever been hit this way. Not like this.

So you know what?

Let’s respond with something unprecedented. 

Let’s respond radically. Let’s give till it hurts. (because a massive amount of people are hurting at an unimaginable, exponentially higher rate)

Here are some ideas:



Instead, give them cards that tell them you’ve donated in their name. Better yet, give those “I donated ______ to Typhoon Yolanda in your name” cards NOW as an early Christmas gift. Then, very importantly, encourage them to do the same.

The gifts you DO get during Christmas? Donate them. Better yet, tell your family and friends now NOT to give you a gift and donate the proceeds instead.

Perhaps we can all spend Christmas in a humbler, more austere way. (you know, like Jesus did)

tell your boss


Is your company doing enough to help out? If not, stop being a silent mouse and tell your boss. He should listen earnestly and at least hear you out. If not, then this is your big sign that YOU SHOULD RESIGN. You can suggest ideas like calling work of for a day to volunteer, or asking employees to donate a day’s wage.



Think like an entrepreneur and play according to your strengths. If you have a lot of money, then by all means, give until it hurts. But one can give so much more than just cash. Are you a gifted writer? Then write and stoke the hearts of hundreds to give even more. Can you cook well? Then cook simple food with flair (say, fancier-than-usual lugaw) and organize a charity dinner at P2000 a plate at your house. Do you have a great social media network? Then help your friends the writer and the cook. You can be creative with your giving.



I’ve never seen an efficient house which optimally everything it contains. Go around your house and do a quick audit. All the clothes you’re not using (and yes, when you do lose those 20 pounds, just reward yourself and buy new clothes), all the kitchenware you’re not using, all the toys who are Toy-Story-Dreaming to be played with – don’t give yourself time to think: just pack them in a box and donate them.

(photo from
(photo from


There is one sick set of people who actually might find this carnage good news – the ones who would want us distracted from the recent whisteblowing going on in the government, especially concerning the recent Napoles hearing. This has EVERYTHING to do with our disasters.

Time and time and time and time again, we something like “the disaster could have been minimized if we had better infrastructure.” Unfortunately, as long as Rolexes and Porsche’s are being bought instead of bridges and buildings, we cannot hope to maximize our level of preparedness. Do not forget. Exhaust all means necessary to prevent corrupt people from taking office. Exercise your right to vote.


If you typically pray mostly for your own problems, then it’s a very good time to start praying for others. Pray for those who passed. Pray for those who survived them. Pray for those who have no one to pray for them. Pray often. Pray like you’ve never prayed before.


(Be a blessing! If you found this post and the ideas it contains to be helpful and you think they will be helpful to others as well, then SHARE unprecedentedly!)