JUAN GREAT LEAP

STARTUP SALES TIP: Generic is geriatric, make it human instead

Everyday, we experience getting bombarded with "above the line" sales pitches: from TV, print and radio. This is mass market/media advertising: a singular ad which hopes to reach millions and convince thousands to buy. Large corporations spend billions on advertising to convince a small percentage of the reached audience to make a purchase. Of course, startups typically…

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