The Software Guru: On Refuting Peter, Premature Startup Culture, and Change for the Next Generation (Part 2 of the Joey Gurango Series )

The Software Guru, Joey Gurango of Gurango Software
The Software Guru, Joey Gurango of Gurango Software

In one of his blogposts, Peter, refers to the concept of the Argonaut from the book, Start-up Nation.

What are your personal opinions on the contribution of the Argonaut to a Philippine Startup Nation? 

Joey: I think the Philippine Startup scene is about 10 years away from being labeled as mature. A lot of my colleagues, maybe including Peter, might say that we’re on the cusp, about four years away from being a mature startup scene, I don’t think so. I actually don’t agree with some of the assumptions  [Peter] is making on the Philippines as a Startup Nation and the impact that you can make on it.

For me, it’s almost like saying that the Philippines is a mature democracy, but how far are we from a being a mature democracy? Well, to fix the problem it’s not just a matter of a constitutional amendment or having honest government officials or organizationally trying to change things, I think it goes far beyond all that stuff. It gets down to the common tao, the man on the street. Same thing, when thinking about ourselves as part of a mature Startup Nation. The common man on the street does not think about business. He thinks,

How do I get mine?

Now, I don’t mean that in a derogatory way, but there are too many people in this country that aren’t able to fulfill what would be considered the basic luxuries of life. There aren’t too many people who are at a level, in which they can comfortably say,

I’m enjoying my life, and I have time to think about things other than trying to just make ends meet from one paycheck to the next.

As long as you have a society, in which majority of the people are trying to make ends meets, you won’t have the mentality to think about starting a business. Now, when I say business, I don’t mean a business, in which the guy is doing pasaloads or running a sari-sari store. I’m talking about a real business which will attract employees and grow into something substantial. But when was the last time you saw a locally made television show that featured this happening?

In comparison to the typical US sitcom, how often do you see the TV characters start a business? Just the other week I was watching The Office and one of the characters in The Office was going to join a startup. It’s a common thing there [in the U.S.], but I don’t see that in the mainstream media here [in the Philippines]. If anything, you see some big business man who is corrupt, greedy and oppressive to his employees doing anything to make a profit. I believe that’s the common man’s perception of a successful businessman. We have to change that first. It’s going to take a while…many years…

In your opinion, what is the key to development in the Philippines?

Joey: Changing people’s perception about entrepreneurship. In all the things we’re doing, what Peter’s doing, what I am going to do as part of our advocacy with the Software Industry Association, and TechnoNegosyo. All of these efforts when you get down to it is geared towards changing people’s perception. We want to show people that pursuing a career in entrepreneurship is viable.

Right now, what the masses understand are celebrities. The most popular figures in the country are celebrities or politicians.

But you talk to the common man about who the most popular business man is and they’ll probably say MVP or the Ayalas. If you ask them about a regular businessman, not part of a conglomerate or oligarchy, who started a business… you ask them who started Jolibee… they wouldn’t know. This is the type of rags to riches story that our culture doesn’t promote.

Will changing the perceptions of individuals change our country?

Yes, and it starts with your generation. It starts with the people who are in their 20s.  It will take a whole bunch of successes and more people learning about what theses successes do to make this movement happen.

The Software Guru: On Refuting Peter, Premature Startup Culture, and Change for the Next Generation (Part 2 of the Joey Gurango Series )

The Software Guru, Joey Gurango of Gurango Software
The Software Guru, Joey Gurango of Gurango Software

In one of his blogposts, Peter, refers to the concept of the Argonaut from the book, Start-up Nation.

What are your personal opinions on the contribution of the Argonaut to a Philippine Startup Nation? 

Joey: I think the Philippine Startup scene is about 10 years away from being labeled as mature. A lot of my colleagues, maybe including Peter, might say that we’re on the cusp, about four years away from being a mature startup scene, I don’t think so. I actually don’t agree with some of the assumptions  [Peter] is making on the Philippines as a Startup Nation and the impact that you can make on it.

For me, it’s almost like saying that the Philippines is a mature democracy, but how far are we from a being a mature democracy? Well, to fix the problem it’s not just a matter of a constitutional amendment or having honest government officials or organizationally trying to change things, I think it goes far beyond all that stuff. It gets down to the common tao, the man on the street. Same thing, when thinking about ourselves as part of a mature Startup Nation. The common man on the street does not think about business. He thinks,

How do I get mine?

Now, I don’t mean that in a derogatory way, but there are too many people in this country that aren’t able to fulfill what would be considered the basic luxuries of life. There aren’t too many people who are at a level, in which they can comfortably say,

I’m enjoying my life, and I have time to think about things other than trying to just make ends meet from one paycheck to the next.

As long as you have a society, in which majority of the people are trying to make ends meets, you won’t have the mentality to think about starting a business. Now, when I say business, I don’t mean a business, in which the guy is doing pasaloads or running a sari-sari store. I’m talking about a real business which will attract employees and grow into something substantial. But when was the last time you saw a locally made television show that featured this happening?

In comparison to the typical US sitcom, how often do you see the TV characters start a business? Just the other week I was watching The Office and one of the characters in The Office was going to join a startup. It’s a common thing there [in the U.S.], but I don’t see that in the mainstream media here [in the Philippines]. If anything, you see some big business man who is corrupt, greedy and oppressive to his employees doing anything to make a profit. I believe that’s the common man’s perception of a successful businessman. We have to change that first. It’s going to take a while…many years…

In your opinion, what is the key to development in the Philippines?

Joey: Changing people’s perception about entrepreneurship. In all the things we’re doing, what Peter’s doing, what I am going to do as part of our advocacy with the Software Industry Association, and TechnoNegosyo. All of these efforts when you get down to it is geared towards changing people’s perception. We want to show people that pursuing a career in entrepreneurship is viable.

Right now, what the masses understand are celebrities. The most popular figures in the country are celebrities or politicians.

But you talk to the common man about who the most popular business man is and they’ll probably say MVP or the Ayalas. If you ask them about a regular businessman, not part of a conglomerate or oligarchy, who started a business… you ask them who started Jolibee… they wouldn’t know. This is the type of rags to riches story that our culture doesn’t promote.

Will changing the perceptions of individuals change our country?

Yes, and it starts with your generation. It starts with the people who are in their 20s.  It will take a whole bunch of successes and more people learning about what theses successes do to make this movement happen.

The Software Guru tells the Real Story: On Startups, Bankruptcy, and Attitude (Part 1 of the Joey Gurango Series)

I remember texting Peter right after my interview with Joey Gurango, which was just days before Startups Unplugged. In my text, I asked Peter about what he thought about posting an uncut version of Joey’s interview on JGL. The reason for my suggestion was that after my interview with Joey, I was completely taken aback by the incredible knowledge that he was sharing with me; even though I wasn’t a techie, Joey’s stories resonated with me and schooled the heck out of me. Everything Joey shared with me just seemed so important, so I wanted to post everything that he said. While I must admit, I’ve omitted some parts of the conversation to be practical, this is still a very raw version of what Joey shared with me. I hope this piece will allow Joey’s stories and insights to speak for itself. The other portions of his story will be coming soon! In the meantime, sit tight and allow the sublime to take its course.

Joey Gurango of Gurango Software
Joey Gurango of Gurango Software

When did you start and why? 

Joey: My first business was in 1981. I was at the University of Washington and I did a pizza delivery business. Out of necessity, I figured that most college kids living in dorms were too lazy to go down to the pizza place to get their own pizza, so I just setup a phone and gave out fliers. Then, I waited for people to call me and ask for an order. I had Dominos, Godfather’s, and Pizza Hut menus and they [the customers] would call and tell me what they wanted. I’d put a 15% surcharge on whatever they ordered, but I would get their money first (Joey chuckles). The pizza delivery business was actually my first real business. My first real tech business was in 1984. I had worked for apple computer for a little over 2 years. The Macintosh just launched, and I got this idea to make something called desktop furniture for the Macintosh. So with that I started a company with some money because back then it was really expensive to build injection mold products by the mold. Everything was going great…and then in 18 months we went bankrupt, so that was my first experience.

Why’d you guys go bankrupt?

Joey: ‘Cos we spent more than we made. Real simple. We were making a lot of money. I think the first 6 months, we had over $1 million in revenue. But then the next 6 months, it didn’t quite reach a million dollars. Then after that, I decided that I didn’t want to be in hardware anymore. I started my first software company… that was 1987…Match Data Systems. I started that doing excel custom programming. In 1991, I decided to move the company back here [Philippines]. By then Windows had come out, so we moved from Macintosh to Windows. We were one of the first, as far as I know in Asia, that were doing Windows development work. One thing led to another. In 1999, by then we kind of branched out into ERP software, a company called Great Plains software acquired us, so we become Great Plains Philippines. Two years later, Microsoft acquired Great Plains, so I become a Microsoft employee. Then, I stayed with Microsoft for two years in 2001. I’ve basically had three jobs in my life. My first job was with Apple computer. My second job was with a training company for less than year. My third job was with Microsoft. Then I started my first software company and haven’t really worked for anybody else, until my company was acquired, so technically I was working for a multinational company, but it never really felt that way, which is why I left.

Why did you move back to the Philippines?

Joey: My first company did custom software development. First for the Macintosh. We did a lot of excel work…a lot of data base programming for the mac. The problem was, since we were doing a lot of excel work, I would train these fresh grads on developing for the graphic leisure interface, and then because Microsoft was really heavy into doing Windows development back then, they kept hiring them away from me. Microsoft would give them double the pay. I was getting frustrated because we were losing programmers in the US. Our office was literally a 5 minute drive away from Microsoft headquarters. At the time, my brother was visiting the States from the Philippines. He says, “You know we have programmers in the Philippines?” “Really? Do you even have PCs there [in the Philippines]?” I said. He replied, “Oh yeah! We have dBase programmers.” So that’s when the idea struck me that I could have the company in the Philippines and continue servicing my US customers. And it would be cheaper, and I wouldn’t have to worry about losing these guys because nobody else would hire them because we were doing stuff that nobody else was doing. That’s why I came back. We were doing offshore outsourcing before it was even a term.

What experiences or skills from abroad did you find most valuable for starting up in the Philippines? 

Joey: The one thing I’d say it’s not really a skill or experience, but more of an attitude. Through the years I’ve realized that the only difference, in general, between people in the countries like the US and here, when it comes to things like business and startups, is not knowledge, skills, IQ or EQ, but the big different shader is the willingness to risk and face failure. In the US, it’s not a big deal if you’ve started a company or even failed for that matter. My first real company went bankrupt after 18 months. We raised $250,000 in investor funds to start that company and in 18 months it was all gone. We never gave the investors back a single cent. Nobody was coming after to me trying to have me assassinated. There’s no shame in it. There’s no social stigma with that type of failure in the US. If I were to say what was the most helpful thing was to bring that mentality over here. Compared to most of the local technical guys, I was pretty fearless. I was willing to buy stuff that nobody else would consider. However, I’ve come to learn that taking the entrepreneurial path is not that risky. If you do it in the right way –like all the things I’ve learned just in the last five years- if you know how to do business modeling, practice lean startup and customer discovery, test and validate assumptions, it can be quite low-risk. It’s still not as low-risk as getting a job and a consistent paycheck, but it can get pretty close. I think if I knew what I knew today, it [the business] wouldn’t have gone bankrupt, but I would have shut it down a lot sooner. Now I can say that it’s not really that risky to be an entrepreneur, if you know how to do it right.

The Starstruck Guide to Startups Unplugged

Girl with Stars Over Eyes

I’m starstruck.

Looking at our line-up for Saturday, I am humbled, excited, giddy, honored, and super-thankful all at the same time.

I cannot over-emphasize the fact: Saturday will be a TREMENDOUS LEARNING EXPERIENCE.

You just have to take advantage of this rare opportunity to gain access to some of the most innovative and compelling startup founders in the country today.

There will be a brief keynote, and then the main “group speed dating” activity will transpire.

The rules are simple:

  1. Each entrepreneur will have his own “nook” with 12-15 chairs each. These chairs shall not be moved. 
  2. A first bell will ring to signal the start of the proceedings. You can now go and sit on one of the chairs of your chosen entrepreneur. This is musical-chairs type. If the seats are filled for one entrep, you have to proceed to go to a vacant chair. 
  3. A second bell will ring to signal that people should now ALL be seated and settled down. 
  4. A third bell will ring to signal that the sessions can begin. You are now in arms length to your entrepreneur of choice. SEIZE THE DAY. Ask your questions. 
  5. The bell will ring again to signal that the session has ended and that the next one will begin. You now need to look for your next entrep. 
  6. This will go on for FIVE rounds. 

Two very obvious suggestions then:

  1. PLAN ON WHO TO TALK TO. This will save you time. Plus you only have 6 rounds.
  2. PLAN YOUR QUESTIONS. Without your questions, the whole concept falls on its behind.

Now, here’s my very biased, star-struck, and informal guide to WHY YOU HAVE TO TALK TO EACH ENTREPRENEUR.

Ready? Let’s do it. In no particular order:

1. KAREN YAO is dear friend I had known since my HR days. Karen has had what I would call a very organic journey into entrepreneurship. She’s simply one of the best HR practitioners I know. And of course, when you’re as good in your field as she is in hers, a very obvious choice is to go consulting. She established a great solo consulting career before realizing it’s a great advantage if you build a company around your consulting practice. She founded Congruent Partnerships  in 2010, a company which provides the world-class HR outsourcing services to SME’s. Karen’s taught me some real valuable lessons: that doing great work results in the freedom to CHOOSE who to work with, and that BIG isn’t necessarily always GREAT. 

Those of who who are interested in B2B’s, bootstrapping, transitioning from consulting into running a firm, functional consulting, and anything HR – TALK to Karen!

2. There’s a reason why TEMBONG YAMBAO‘s face was plastered in a big EDSA ad promoting an entrepreneurial event some years back. This guy is an awesome entrepreneur. He’s founded a couple of huge distribution firms already, including Apollo, which I think is the largest independent pharma distribution company in the country. Tembong is one of the most animated and charismatic “let’s do it” guys you’ll ever meet, which sometimes belies his keen entrepreneurial mind.

If you are interested in serial entrepreneurship, retail, “brick and mortar” business, and learning about the art of networking (oh wow, I think Tembong is the best networker I know), then you should talk to this guy. 

3. Babypips is a forex trading website with a GLOBAL audience. ODELL RAMIREZ is one of the guys behind that. Have you heard of the awesome Looloo review app which was recently launched? This guy is also behind that. I had a chance to talk to Odell in a startup event some months ago and he is just an awesome conversation!

Interested in building a startup around an online community? Doing a great mobile app? Serial entrepreneurship? Doing an online training platform? Odell’s the guy to approach!

4. Filipino startup legend JOEY GURANGO needs no introduction. He is not only one of the most decorated startup tech entrepreneurs in the country, but as you will surely find out, also one of the most gracious. Joey has been an early supporter of Juan Great Leap, and we always look forward to hearing his sage wisdom during events. He is a very active supporter of tech startups

Doing a tech startup? Interested in LEAN METHODOLOGY? Want to know how you can market your tech products abroad? Just want to hear plain kick-ass startup wisdom? You can’t go wrong with allotting one of your 6 slots to Joey. 

5. I wrote about NOREEN BAUTISTA a few months back. Fresh off college, she founded EcoIngenuity, wit its flagship brand, Jacinto and Lirio, which creates fashions items from the (pest) water hyacinth. It’s a brilliant idea, which is brilliantly executed by Noreen and her team. Noreen has created a solid distribution for her products, uses great branding strategies, makes a profit, and most importantly helps uplift impoverished communities. Noreen, I find, is also a great young networker and pours herself into her advocacies.

If you are interested in social entrepreneurship, retail, fashion, doing a startup right after college, bootstrapping, networking, and about (very) young people doing startups, talk to Noreen!  

6. I don’t know MARK RUIZ personally, but he’s one of the people I’m really very excited to meet and learn from on Saturday. Mark took the leap from corporate to become one of the most renowned and awarded social entrepreneurs in the country. His firm, Microventures, launched the popular microfinance program Hapinoy back in 2007, helping thousands.

If you are interested in social entreprises, microfinance, business incubation, enacting massive social change, taking the leap from corporate, and even tech stuff, Mark’s your guy. 

7. Of course, Mark gets to marry ANOTHER multi-awarded social entrepreneur in REESE FERNANDEZ-RUIZ. Reese is the President and co-founder of Rags2Riches, a social enterprise that has drawn worldwide attention for its eco-ethical approach to style. Reese was one of five inaugural Rolex Young Laureates by the Rolex Foundation in Switzerland for recognition of her work.

If you are interested in social enterprises, retail, style, making waves across different countries, sustainable fashion, and helping communities, be sure to approach Reese!

8. I’d say DAVID CRUZ is one of the most underrated tech entrepreneurs in the country. Heard about the PLDT telpad? One of his firms, Neugent Technologies, made it. The same firm which has has been developing surveillance systems and exporting to more than 40 countries worldwide. A former corporate salesperson turned serial entrepreneur, David has founded other firms engaged in hardware and gaming. Can’t wait to hear this guy’s insights – he founded his first firm when he experienced an epiphany in a visit to Korea – where he saw college kids form tech startup ventures.

If you are interested in serial entrepreneurship, tech (particularly hardware), jumping from corporate, scaling firms, working for big clients, and building global distribution channels, then David’s your guy. 

9. DANELLA YAPTINCHAY is an ex-globetrotter who has found a living in developing startups which cater to startups! Her firms include  startup hangout Co-lab, startup service provider Full Suite, and the recently launched startup publication, Homegrown. You will surely enjoy talking to Danella with her global mindset, in-depth knowledge of the Filipino startup scene, and on-point insights. It’s also her birthday on the 2nd, so be sure to greet her!

If you are interested in: b2b’s, service firms, firms which cater to the SME/startup industry, want to know more about the Philippine startup founder and how they think, co-labbing, and globetrotting, be sure to visit Danella’s nook!

10. I met ESTELLE OSORIO in one of the earlier Startup Saturdays I’ve done. I found someone so open, insightful, and compelling! Another corporate leaper, Estelle went fulltime into her startup, BizWhiz Business Training and Consultancy, back in 2010. Estelle runs and organizes both public and corporate training courses and now has numerous renowned clients who are happy to call her a business partner. Estelle herself is an awesome public speaker and trainer!

If you are interested in: building a b2b business, building a training business, building communities, bootstrapping, training, (very) young people running startups, and public speaking, go talk to ESTELLE!

 11. You have probably seen GIAN SCOTTIE JAVELONA in TV or in an article (I did an article on him months ago – which easily became one of the most popular posts ever) somewhere. Why, you ask? Well, he’s a startup founder (Orange Apps). Oh, and he’s also going to be a senior in College NEXT YEAR. Wow. Great Scott indeed! Go visit his area!

If you are interested in mobile apps, developing a tech startup, and (very, very) young startup founders, this is your guy!

12. Where do I start with NIX NOLLEDO? Nix is one of the most awesome entrepreneurs I’ve ever met (and I’ve met quite a lot). Period. Nix is a serial startup entrepreneur/ investor, having built and invested in numerous highly successful startups like Havoc Digital (responsible for the likes of Pinoy Exchange, myayala.com), Rappler, and mobile startups like Fluxion and Xurpas – both of which operate on a global scale. Nix is refreshingly down-to-earth and low-key WHILE clearly being a big-idea guy who can see possibilities years down the line. Oh, and Nix is another spectacular networker with an eye for entrepreneurial talent.

If you are interested in: e-commerce, super-serial entrepreneurship, startup funding, tech entrepreneurship, mobile, building global firms, and long-term strategy, then talk to Nix!

13. The multi-awarded MAOI ARROYO is a Filipino trailblazer. Her firm, Hybridigm, is the first biotech consulting firm in the country. Hybridigm has become a game-changing startup incubator, having facilitated over $3.5M in biotech investments, trained over 15,000 aspiring entrepreneurs, and now, raising seed capital for 4 startups and series A funding for 3 companies. I had the privilege of meeting Maoi a few weeks back, and wow, she makes quite the impression with her wit, intelligence, trailblazer outlook, and humor.

If you are interested in: biotech, doing a startup based on the life sciences, startup incubation, startup funding, and R&D, you should go talk to Maoi!

14. We have Human Nature products in our home. My wife raves about them. Human Nature co-founder ANNA MELOTO-WILK  takes a lot of pride in her company’s pro-poor, pro-environment approach, as well as the fact that she has led her company’s growth to around 200 employee in just under 4 years. Anna is another multi-awarded, globally recognized entrepreneur we should all be proud of. She recently got selected as one of DEVEX 40 Under 40 Award for international development leaders.

If you are interested in: retail, brick-and-mortar startups, social entrepreneurship, and scaling fast, talk to Anna!

15. You already met JUSTIN GARRIDO in Matt’s recent post about him. Justin combines his social entrepreneur side with his tech sensibilities in creating the crowdfunding website for local social-impact projects, socialproject.ph

 If you are interested in: the crowdfunding concept, social enterprises, e-commerce, and social change, be sure to talk to Justin!

16. LUIS BUENAVENTURA is a cool dude. He has a wide range of interests, is very outspoken, and knows how to tell a story (a talent). He’s also one of those rare programmer/designer hybrids which comes in quite handy in doing startups. Oh, and Luis is also brilliant entrepreneur. He managed to sell his startup Syndeo way back in 2008. He’s now running Infinite.ly, a startup which helps non-tech people build awesome websites, and also is a very passionate advocate of tech startups, helping run the tech bootcamp, Hack2Hatch.

If you are interested in: tech startups, design, serial entrepreneurship, the Philippine tech startup scene, bootstrapping, young people doing startups, young people SELLING startups, then Luis is your guy. 

17. MIKE GO is the founder of Trese, a silkscreen printing and sewing enterprise based in GK Blue Eagle Village in Payatas 13. Since its registration in 2011, Trese has produced over 100,000+ items while engaging out-of-school-youth, nanays, and other community members in Payatas 13. He also currently serves as the Social Enterprise Development Head of Human Nature.

If you are interested in: social enterprise, community development, social entreprise incubation, and agriculture-based startups, Mike’s your guy!

18. Raffy Taruc, Kiyo Miura, Miguel Buling & Brett Lim – I first met these guys (well, two of them), early last year. There were still trying to figure out their execution strategy. They did bring beer to the meeting for us to sample. Now, I don’t really fashion myself as some “beer connoisseur,” but they brought some GREAT TASTING beer. I’m happy to say their great beer can now be found in different establishments around town!

If you are interested in: retail, building your own consumable-product from scratch (R&D), food-and beverage startups, bootstrapping, building a distribution channel, and of course, BEER, well, you have to talk to these four. (I’m sure you’ll it will be a fun conversation – guess who the stand-up comic is among the 4)

WHEW! That’s 3-4 hours of writing! But it was worth it!  Do check these guys out on Saturday! They’re going to be there for YOU.

Eventbrite - Juan Great Leap's Startups Unplugged: Get Personal with 20 Startup Founders

Why you should build an ARMY of mentors

No startup is an island.

Since independence is a pretty common entrepreneurial trait, going at it alone becomes a mistake that’s easy to fall into for a lot of startup founders.

This is a mistake.

Listen carefully. Developing an honest-to-goodness startup is a difficult chore. Most startups still fail within 5 years of being founded. You need all the help you can get. When you get started, one of things you should always remember is to develop your support structure. You need mentors.

Notice I used the plural form there. It’s easy to think that you have to go looking out for one mentor. Do more. Get an army of great ones. This ALWAYS pays off.

Expect not only to receive wisdom and sage advice from your mentors, but possibly even the following items:

1) friendship and emotional support

2) a large network of very useful contacts

3) possible clients

4) possible capital

In corporate, I’d had an image of a mentor – an older person in the same company who is typically an expert in what I am doing.

What I’ve discovered in startups is that there can be many different types of mentors. Here’s my list.

1) The Domain Mentor

This is the mentor you run to for advice with regards to the particular field your business is in.  Having established an HR solutions firm with STORM, it was important for me to have people to run to with regards to HR. I ran to Gina Hechanova and Bopeep Franco of Ateneo CORD for HR advice when STORM was growing. We even partnered for some projects were they needed a technology partner.

2) The Entrepreneurial Mentor

No matter how long you talk to your domain mentor, it would be really impossible for her to relate to what you are going through as a startup founder. Knowing what the business is about is vastly different from running the business. It would be quite advantageous for you to talk to someone who knows what exactly it takes to build a successful startup – who has felt what you feel, who can tell you “that’s normal” and “you should abandon that now.”

This was our challenge when Pao and I built STORM, we had no entrepreneurial mentors – so we had to go through everything through trial and error. This almost killed our firm many times. I have no doubts that if we could have networked with an entrepreneurial mentor early on, it would have been smoother sailing.

3) The Peer Mentor

Karen Yao is the founder of the HR Consulting firm Congruent Partnerships. She is my age and is an awesome HR practitioner and facilitator. Around once a month, we would have coffee and we would talk and exchange ideas about HR and startups. We usually exchange advice on stuff like hiring, office space and rent, the future of our respective firms, what the other would think about a new concept the other would like to introduce, and so much more. Karen is what I call a peer mentor – the direction of the mentorship is two-way, and we see each other as peers. I am lucky to have Karen to talk with because she functions as both a domain mentor and an entrepreneurial mentor – this always makes our talks so much more interesting.  And naturally, we have given paying projects to one another.

4) The Life Mentor (Or Life Coach)

So how will startup life affect your relationships with your family, friends, and loved ones? When does work become too much? How is your prayer life? How are you eating?

Taking the plunge and forming your own startup won’t really be a cure-all. Yes, it can make your professional life that much more rewarding. I am into the notion though, that a happy life is a balanced one. There are other aspects of life that you cannot take for granted: physical, emotional, social, spiritual. A poorly managed dimension can easily drag all the rest of the dimensions – so it’s very important you have someone in your corner whom you can talk to about not merely your startup, but how it relates to the rest of your life.

I am quite lucky in this regard because I married one of the wisest people I know.

5) Encouraging Friends

Doesn’t really fall into the “mentor” category, but does so in the “support structure” concept. I’d thought I’d might as well throw this in here.

Are some of your friends negativity-mongers?  You know, those people who always complain, who always see the glass half-empty, or will always point out the huge risk you are taking in going after your idea. Lots of these in corporate. (some are just plain negative and cannot help it, but some are crabs)

You are who you surround yourself with.

So be sure to surround yourself with people who encourage you, who will stand by you. Not only that, but also try to surround yourself with people who are less afraid of taking risks in their lives, people who are willing to put stuff on the line in going after what they want.

So there you go – different types of mentors for the startup founders. I purposely didn’t include here “formalized” mentors like the Board of Directors or Advisory Boards – this will be taken up in a future post.

Just some last things. Of course, I recommend you take initiative and ask people whom you respect if they are open to being your mentor. (you’d be surprised at how some people would just want to help) Just two pieces of advice:

1) Know if they’re a good guy or a bad guy

Doesn’t get any more basic than this. The main thing about being a mentor is not only the wisdom you will gain, but more importantly, that the mentor has a personal stake in your success. Remember that. A mentor wants to see you succeed.

You may know a number of entrepreneurs who are all about money. You know who I am talking about. The first thing this person would think of when they meet you is “how can this guy make me more money?” There are also arrogant ones who think they are God’s gift to the industry, or people who simply will not share anything with you “keep their edge.” Avoid these people like the plague. You, like most people, can probably smell them a mile away.

Go after good guys. Look at their backgrounds, see what type of work they’ve done and who they’ve associated with. Talk to people who’ve worked with them. You, like most people, can probably smell good guys a mile away as well.

2) Don’t force it

The big thing about the mentor-mentee relationships is that you should have a high degree of comfortability and compatibility: there should be chemistry, you should like one another. This is why a lot of the formal corporate mentor programs don’t work – it feels forced. So don’t force it.

It might not be a good idea to just email someone “Can you be my mentor?” Have coffee with the person first, get to know the person first. Check for rapport, check for chemistry.

Remember, you cannot afford to be an island. Surround yourself with great people you can turn to for advice, who will be there for you, and who want you to succeed.

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